At present, the self-adhesive labels used in the field of bottled wine packaging are mainly printed by letterpress and PS printing. As we all know, the ink layer of letterpress printing is thicker, and the printed labels are more colorful, but due to the limitations of the plate making process, the printing effect is not as delicate as PS printing. Label designs are mostly based on color block lines and graphics, while PS printing is mostly based on color continuous tone graphics. These two patterns have different design styles. If used properly, they can both highlight product characteristics and improve product grades.